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6 posts about Monetisation from Simon Carter.
From 23 September 2026, the ChatGPT Ads Shopify app is available to merchants worldwide, with HubSpot CRM integration and a Sponsored Agents pilot also live.
OpenAI is piloting Sponsored Agents, a format that replaces the ad click with a branded AI chat inside ChatGPT, launching with Wayfair, Angi and others.
OpenAI's ad business reaches $1B annualised run rate. From 31 August 2026, advertisers in India, Europe, the Middle East, and North Africa can buy directly.
OpenAI brings ChatGPT Ads to 31 European markets from 24 August 2026, shown only to Free and Go plan users, with self-serve access coming later.
OpenAI has rolled out ads in ChatGPT for UK Free and Go plan users, with personalisation controls, data deletion options, and a firm ad-free guarantee for paid tiers.
Anthropic has permanently ruled out advertising in Claude, arguing ad-based incentives are structurally incompatible with a trustworthy AI assistant.